TAPSIFOOD
Tapsi Food — 3D Motion
A 3D social media film created for Tapsi Food’s Instagram, built around a different perspective on food delivery advertising. Instead of focusing only on the product or the customer, the story puts a motorcycle courier at the center of the narrative, turning the delivery rider into the main character.
I was responsible for the concept, script, and direction, shaping the story and overall visual approach from idea to execution.
My Role: Concept Development, Scriptwriting & Direction
TAPSIFOOD
Recruitment — 3D Motion
A 3D recruitment motion piece created for LinkedIn, designed to present the hiring message through a more engaging and visually distinctive format.
The main elements were modeled and developed in Cinema 4D, with additional motion details and finishing completed in After Effects. I led the art direction from concept to final execution, shaping the visual idea, overall style, and motion approach throughout the project.
My Role: Concept Development & Art Direction
DIGIKALA
Cloud Store — Infographic Motion
An infographic motion piece created to present a Cloud Store concept for Digikala Supermarket in a clear, engaging, and easy-to-follow format. Developed within a very limited production timeline, the project combined custom visual assets created in Illustrator and Photoshop with motion design in After Effects and final sound editing in Premiere Pro. The focus was on translating the idea into a concise visual narrative that could communicate the concept quickly and effectively.
Cloud Store — Agency Collaboration
A second execution of the Cloud Store concept, developed with an external agency. The scenario was created by our team, while the agency handled the visual and motion production.
My Role: Scenario Development & Creative Direction
DIGIKALA
World Menstrual Hygiene Day — Motion Campaign
A social media motion piece created for Digikala Supermarket around World Menstrual Hygiene Day, using the brand’s instant delivery value as the core of the idea.
The concept focused on a real, time-sensitive need and connected it directly to the convenience of fast supermarket delivery. The motion was designed to communicate the message in a simple, relatable, and visually engaging way while promoting the supermarket service through a relevant occasion.
My Role: Concept Development & Art Direction
DIGIKALA
Food Symphony
For Music Day, we wanted to connect the occasion to Digikala’s supermarket business in a playful way.
Insight: Everyday food sounds can have their own rhythm and feel almost musical.
Concept: We turned those sounds into Food Symphony, combining food-related audio with Iranian music.
Execution: The motion used a simple and playful visual style, designed to be produced efficiently alongside the team’s main workload.
The result was a fun piece that connected music and food through a clear, simple idea.
Smoothie Recipe
Stop Motion
A recurring social media series for Digikala Supermarket, featuring simple food and drink recipes through playful stop-motion content.
Each piece was created frame by frame in Photoshop and published every two weeks.
My Role: Visual Design & Stop-Motion Execution
User Review — Social Motion
A short Instagram Reels motion created for Tapsi Food to encourage users to leave reviews in the app and increase engagement with the rating experience.
My Role: Art Direction
Warm Yalda
For Yalda Night, we created an AI-generated motion inspired by the warmth of winter.
Insight: Yalda is strongly associated with warmth, gathering, and tradition.
Concept: We reimagined Yalda elements using soft, wool-like winter materials.
Execution: AI was used to build the visual world and bring the textured elements to life through motion.
The result was a cozy, modern take on a traditional celebration.