Calbox Booth Design
I led the complete visual design of the Kalbox booth at Enghelab Sports Complex, including the concept, color direction, graphics, and production artwork.
The project had to move from design to print and construction in just three days, requiring fast decision-making and a production-focused approach.
TapsiFood Product Design Refresh
TapsiFood decided to completely refresh the product’s visual design system, which required the UI/UX and marketing visuals to feel consistent across the entire experience.
Working closely with the external design agency responsible for the new UI/UX, we aligned the new product interface with the banner and campaign designs created by my team.
The result was a cohesive visual system where product design and marketing communication felt like one unified brand experience.
O2O — Online to Offline
Bringing Tapsi Food’s credit experience into physical stores.
I developed a cardholder-inspired visual system, positioning Tapsi Food as a wallet carrying users’ different credit options. The concept was applied across vendor window stickers and tabletop plexiglass stands to connect the digital payment experience with offline shopping.
Digikala Supermarket — Vendor Branding
A vendor branding project for Digikala’s FMCG business lines, transforming physical storefronts into Digikala Supermarket touchpoints. Each design featured the vendor’s own products inside a mobile-inspired visual, communicating a simple idea: everything you see in-store can also be ordered online.
A selection of ATL and BTL designs created across different campaign touchpoints, translating campaign concepts into consistent and engaging visual experiences.
A familiar symbol, reimagined as the campaign reward
Inspired by the 500g weights used in traditional Iranian grocery stores, I developed a golden scale weight as the key visual motif for Digikala’s 360° campaign. Targeting online shoppers aged 40–60, the concept used a familiar cultural reference to evoke nostalgia and trust, while directly connecting it to the campaign’s main reward: 500g of gold.
Concept, Art Direction & Visual Execution by me.